Illini 4000

Leveraging storytelling and design to connect a 4,000-mile journey for cancer with communities across the country.

TIMELINE

Sep 2023 - Present

TEAM

11 Board Members, 13-18 Riders

ROLE

Bike America Rider (2023 - 24), Marketing Director (2024 - Present), Co-President (2025 - Present)

SKILLS

• Writing and Interviewing
• Cross-functional leadership
• Community outreach
• Graphic design

Tools

• Squarespace
• Canva
• Figma
• Facebook
• Instagram

BACKGROUND

Illini 4000 is a student-run non-profit dedicated to the fight against cancer through cross-country cycling, fundraising, and documentation.

I've been involved in Illini 4000 since the very beginning of college — in short, it changed my life.

My journey with the organization takes the form of two distinct steps:

Step 1: Have the adventure of a lifetime

I fundraised $4,000 for cancer research, then got on my bike to pedal across the United States with 17 other college students.

As we explored 19 states over 76 days, I co-wrote daily journal entries chronicling our adventures to friends, family, and everyone in between. Read 'em here

Step 2: Plan more adventures (for others)

I channeled my experiences from the 2024 Bike America Ride and into my roles as Marketing Director, and later, Co-President, where I juggled many hats.

I led a brand and content overhaul for our social media and recruitment, helped maintain relationships with our beneficiaries and alumni, and much more — all to ensure that Illini 4000 can continue to be a life-changing and impactful experience for many down the line.

full case study coming sooN...

...since you're already here though, feel free to check out my other work!